where is device manufacturer/model kept?

[steve%prd.co.uk@localhost (Steve Blinkhorn)]

I can see in /var/run/dmesg.boot, immediately before the line
beginning "mainbus 0"  a string identifying the machine's manufacturer
and model name.

Is there some way of accessing this string from a shell-level command?

-- 
Steve Blinkhorn <steve%blinkhorn.com@localhost>