For anyone old enough to remember this reminds of the time during the
1980's when Coke tried to update it's image by creating New Coke.  That
decision cost them a lot and they ended up backtracking.

However change does happen, for every change that fails there are many
that succeed.

I mean, remember when Exxon was called Esso?  Exxon has such a stronger
harshness associated with it. ;-)  Esso Valdez just doesn't sound as bad
as the Exxon Valdez.