To: Brian_de_Alwis@oti.com (Brian de Alwis OTT)
Cc: netbsd-advocacy@NetBSD.ORG (netbsd-advocacy), root@garbled.net (root)
Subject: Re: Some ideas for advocacy
References: <1998Sep15.183300.1250.921946@otismtp.ott.oti.com>
From: cgd@netbsd.org (Chris G. Demetriou)
Date: 15 Sep 1998 15:52:31 -0700
In-Reply-To: Brian_de_Alwis@oti.com's message of Tue, 15 Sep 1998 18:34:49 -0400
Message-ID: <87u3292dlc.fsf@netbsd1.cygnus.com>
Lines: 30

Brian_de_Alwis@oti.com (Brian de Alwis OTT) writes:
> I think it's important that we cause NetBSD to be associate with important 
> concepts, rather than just implanting the NetBSD name in people's heads.

There are, of course, multiple ways to look at this.

I think there's something substantial to be said for just getting more
name recognition.  Name recognition often leads to interest,
inquiries, etc., and that in turn gives us the ability to spread our
message.

Basically, if people start to hear and see the NetBSD name more, in
more eye/ear-catching ways, then I think they'll start making
inquiries about "what is this thing really about."  Even better if the
ways they see/hear about NetBSD are non-negative.  8-)

(The one example of name recognition -> sales that's most striking is
some of the recent (in the last 2 years) TV new-drug advertising.
Often, in the initial ads, there's just something wacky and a name,
and a suggestion to ask your doctor about it... even if no substantive
information is given about what the drug even does!  They don't seem
unsuccessful...)



cgd
-- 
Chris Demetriou - cgd@netbsd.org - http://www.netbsd.org/People/Pages/cgd.html
Disclaimer: Not speaking for NetBSD, just expressing my own opinion.
Plug: Get your official NetBSD-1.3.2 CDROM set today! http://www.netbsd.com/