***** MARKETING TIPS OF THE WEEK NEWSLETTER *****

"Your source for Free business expansion articles, 
marketing ideas, new concepts, new sales strategies 
& personal development solutions"

Issue # 041700
Date: April 17, 2000

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Published by Ken Varga Success Systems   Copyright 1999
5 Airport Road ~ Lakewood, NJ ~ 08701    All Rights Reserved
Phone: 732.364.1900                      PBG Marketing, Inc.
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Powerful Business Solutions -  http://www.successkits.com
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Author, Editor-in-Chief, President & Publisher: 
Kenneth J. Varga [ken@winonline.net]

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IN THIS ISSUE...

* PUBLISHER'S MESSAGE
* Article: "Take The Loss Now And Smile- How Repeat Customers 
  Can Be Your Meal-Ticket For Life! Part I"
* PRECISION MARKETING SYSTEMS: "HOW TO MAXIMIZE YOUR PROFITS!"
* A MUST-HAVE BUSINESS BOOK!
* TURNING PROBLEMS INTO PROFITS
* HOW TO BRIBE EVERYONE TO GREATER SALES & PROFIT
* IF YOU WANT MORE MONEY READ THIS
* PROFITS… THE HOLY GRAIL OF MARKETING–ARE YOU GETTING YOUR SHARE?
* ASK FOR MORE AND YOU GET MORE
* POWER INFORMATION RESOURCES
* WINNING IN THE ONLINE MARKETPLACE
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PUBLISHER’S MESSAGE

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My goal in life from this point forward is to give you the 
information that you need to create a life style that has taken 
me 20 years to accomplish.  And, you can do it in a short 2 or 3 
years by following the ideas and concepts I present here and in 
the various products that I've developed, which by the way, you 
can purchase at my web site:  http://www.kenvarga.com. 
=====================================
Take The Loss Now And Smile- How Repeat Customers 
Can Be Your Meal-Ticket For Life! Part I


Hi again.  This week I'm going to go over a concept 
in which, as you read it, you're probably going to 
say, "Has Ken gone off his rocker."

No I haven't and as you read you will see why this 
concept will help you get droves of customers.

Acquiring customers at a break even or slight loss 
and making substantial profits on the back end.

This is one of the most overlooked and under 
utilized methods of customer growth and generation 
you have available.

But it can't work for you until you first recognize 
a very important fact.

If your business is one that has a high probability 
of customers coming back over and over again to 
repurchase frequently from you, you must do 
everything within your power to get customers into 
the buying stream as quickly and easily as you 
possibly can.

When I consult with companies, I have them do an 
exercise called the Lifetime Value of a customer.

This is a very important exercise for you to go 
through, because until and unless you first 
identify and understand exactly how much combined 
profit a customer means to your business for the 
life of that relationship, you can't begin to know 
how much time, effort, and most importantly, 
expense you can afford to invest to acquire that 
customer in the first place.

Many businesses, and I suspect yours is one of 
them, make a substantial amount of their profit 
from customers who keep repurchasing from you over 
and over again, over the years and even over 
decades.

All of those repurchases put a substantial amount 
of increased profit in your bank account, and 
untimately into your pocket.

Very little of that profit would be there if you 
didn't bring those customers into your business in 
the first place.

So let's think about, not the beginning of the 
relationship, but the continuation and recurring 
purchases that result from bringing customers into 
your business.

I'd like to ask you this question.

"How much would it be worth if you could bring in 
an extra 100, or 1000 customers this month and 
every month and you didn't make a single solitary 
dime on the initial transaction, but you will have 
enormous profits on all the repeat transactions you 
did with them over the future?"

So the concept is this.

I want to give you a method you could use to 
acquire as many new customers as you possibly can 
on a break even or even a small loss, so long as 
your business is one that has a considerable high 
frequency of repurchases you can depend on getting, 
from that customer.

What I want to share with you now are some actual 
examples and stories of how a few interesting 
companies increased their customer or profits, 
merely by shifting their focus away from trying to 
make a huge profit on the acquisition of a new 
customer.

Instead they were content to make their real profit 
on all the repeat purchases that resulted from 
those new customers.

I bet you can think of many more than the ones I'm 
going to go over this week.

The classic example that comes to everyones mind is 
the record clubs, the tape clubs, and now the music 
CD clubs.

Why would you imagine a big, well known company 
like the Columbia Club, or the Book of the Month 
Club, would be willing to send you six or ten or 
twelve tapes, books, or CD's, for six cents or one 
dollar?

Do you think it's because they lose money long term 
on you, or do you think it's because they recognize 
that for every 20, or 2000 people coming in, that a 
large number will keep buying over and over again 
in the future at the full rate?

They want to do everything possible to make it easy 
and attractive to get you started buying and using 
their service in the first place.

They do tens of millions of dollars a year from the 
people that come in from that break-even 
proposition.

In next week's tip, I'm going to go over a few 
examples of some of my consulting clients and how I 
helped them increase their customer base many times 
over, just from breaking even on the initial sale.

Till then, keep healthy. 
**********
Copyright [c] 1999-2000, Ken Varga, author. [Now you can] Grow 
and Expand your business... using the strategic marketing tactics 
of business legend, Ken Varga. Whether you're on-line or off-line, 
his powerful techniques will blow your competition away... 
gauranteed! Want to discover "all" of Varga's blockbuster methods? 
Visit: <http://www.kenvarga.com/>
==========================

** TOOLS TO HELP YOU GET MORE CUSTOMERS ** 

A MUST-HAVE BUSINESS BOOK
Want to expose yourself to the timeless secrets of attracting, 
retaining and building your customer base? Get my new book, 
"How to Get Customers To Call, Buy & Beg For More" 
This is a must-have information for your business library, 
and a fantastic "gift" you can offer to someone you know who 
is interested in starting their own business or is already 
an entrepreneur. To order the book online, visit: 
<http://www.kenvarga.com> or, call 1 800 545-4724 extension 16 
immediately!

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OTHER FREE BUSINESS ARTICLES
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TURNING PROBLEMS INTO PROFITS
Problems can make you rich.  Find A Common Problem, Then.... 
Find A Solution To That Problem. Find out why it’s easier 
to sell a solution to a problem than to sell a benefit 
to someone who is already comfortable.
<http://www.successkits.com/problems.htm>
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HOW TO BRIBE EVERYONE TO GREATER SALES & PROFIT
Bribery can be a lot of fun and extremely profitable.  
That’s right, bribe your customers to buy from you!  
Nothing underhanded or illegal, I’m talking about giving 
away something for free.  It will increase your response rate 
by more than 300%.  Many people have successfully used bribes 
for years, and you should too!
Website: <http://www.successkits.com/bribe.htm>
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IF YOU WANT MORE MONEY READ THIS
I bet that headline really grabbed your attention.  In this 
tip I will discuss the importance of capturing the reader’s 
attention.  The headlines you use in your ads should jump out 
at your prospects, secure their attention, and force them to 
read the rest of your ad or article.
Website: <http://www.successkits.com/moremoney.htm>
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PROFITS ARE THE HOLY GRAIL OF MARKETING:
ARE YOU GETTING YOUR SHARE?
Is good marketing enough to sell your products or services?  
Do creativity and inspiration automatically translate into 
profits?  I give you a resounding “NO!”  In this tip I will 
share with you a lesson I call “Varga Rule Number 19”.  
Check it out!
Website: <http://www.successkits.com/profits.htm>
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ASK FOR MORE AND YOU GET MORE
In this tip you will find out why you’ll never get that next 
sale unless you ask for it – and ask in the right way!
PRECISION MARKETING SYSTEMS: HOW TO MAXIMIZE YOUR PROFITS
This tip will provide you with the precise details about the 
immense power of marketing systems and how to use them to 
maximize your sales and profits.  I will provide you with 9 
systems that will help generate thousands of customers.  
The first system is based on the topic that 
"You must first generate leads."
Website: <http://www.successkits.com/askformore.htm>
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POWER-INFORMATION RESOURCES
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Learn How To WIN in the ONLINE MARKETPLACE!
Do you have a website online as yet? If you do, is your website 
attracting all the visitors it should be attracting? 
Is your site earning money for you?  Can you tell if your site 
visitors have to wait forever for your site to load in order for 
them to see your message, your products or the services you are 
offering?

Help is available for all online or offline enterpreneurs.
Let us help you to win online, visit <http://www.winonline.net> 
========================================

Kenneth Varga is the author and publisher of the bestselling 
business development, 'customer-acquisition and retention' 
book in the USA, "How To Get Your Customers To Call, Buy & 
Beg For MORE!"  

Check out his book, business turnkey systems & special reports 
at: <http://www.kenvarga.com>

As a respected marketing guru to corporate presidents throughout 
the USA and overseas, is also the creator, publisher and developer 
of a NEW and extremely powerfull, cutting-edge business development 
newsletter  titled: "Leaving Your Competition In The Dust!"

This publication is available by "Subscription Only" via E-MAIL or 
HARD COPY version, and is a MUST HAVE for budding or established 
entrepreneurs internationally who want to supercharge their online 
or offline business ventures! If your interest is in starting up 
or expanding your busines, get your subscription TODAY! 

Call: 1 800-545-4724 ext 16 or visit our website at: 
<http://www.successkits.com>

For speaking engagements, conferences, seminars, corporate training, 
business workshops, personal coaching, sales improvement & marketing 
development services, call Mr. Varga at: 1 800-545-4724 extension 1


Copyright [c] 1999-2000, Kenneth Varga. All rights reserved.
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