Subject: NetBSD logo design competition
To: None <netbsd-advocacy@NetBSD.org>
From: Luke Mewburn <lukem@NetBSD.org>
Date: 01/14/2004 12:37:47
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NetBSD logo design competition
The NetBSD Project is an international collaborative effort of a
large group of diverse people to produce a freely available, and
redistributable UNIX-like operating system.
NetBSD is a trademark of the NetBSD Foundation, Inc., which is a
non-profit corporation which whose primary goal is to promote
the development of the NetBSD operating system and related software.
The NetBSD Foundation is retiring the existing NetBSD daemon identity
and is adopting a new logo. To that end we are launching an
international competition for the creation of a new logo.
We extend an invitation to all interested parties to submit design(s)
for consideration. This is an open competition, to be judged by
the Board of Directors of the NetBSD Foundation and selected other
There is a cash prize of $ 100.00 (one hundred US dollars) for the
winning entry. The successful logo will also have wide exposure,
featuring in all NetBSD material including, but not limited to;
the NetBSD.org web site, software media, apparel, and business
The competition will close on February 29, 2004.
The rules of the competition, submission information and the
design brief are included in this document.
Please forward all designs and contact details via email to:
We look forward with interest to receiving all proposals.
Thanks and kind regards,
Luke Mewburn <lukem@NetBSD.org>, on behalf of
The Board of Directors of The NetBSD Foundation <board@NetBSD.org>.
NetBSD's current image can be viewed here:
The following problems have been identified with the current identity:
* Too complicated.
* Hard to reproduce.
* Has negative cultural, and religious ramifications.
Some suggested themes for the new identity include:
* An animal character such as the Linux `Tux' penguin (4) or
Darwin `Hexley' platypus (2).
* An abstract symbol conveying the goals and spirit of open source
* A logo based on the letter-forms of the organization name (NetBSD).
The following list of links to existing identities may be used for
The new logo shall meet the following requirements:
* Due to the issues identified above, the current NetBSD
daemon character cannot be used.
* The organization name (NetBSD) must be included in the
* The logo must be identifiable.
* If abstract, the logo must be simple and clear in concept.
* It must convey traditional goals and spirit of the NetBSD
* It must be distinctive in the quality and originality of
its visual image and not offend any national, cultural or
* The concept should have relevance to the organization (NetBSD).
* It must adapt well to electronic and printed media, to
reproduction on small surfaces, and to use in color, both in
positive and in negative form.
* Must be the original work of the submitter.
* Must be free of any copyright or other intellectual property
The above information is not meant to limit creativity in any way.
We look forward to, and are open to a wide range of creative solutions.
Rules and Submission Requirements
1. Form of the competition
Open design competition.
2. Conditions of participation
The competition is open to all designers, both professional
3. Object of the competition
The creation of a logo to serve as the emblem of NetBSD.
The new logo is intended to replace the one currently in use.
4. Number of designs, design and presentation data
Each participant is entitled to submit a maximum of three
designs. Designs shall be submitted in their final form,
in other words as finished works (no sketches)
5. Submission format
The final design must be submitted as a scalable vector
format EPS (Adobe Illustrator, Macromedia Freehand or
similar), therefore no halftone (photographic or bitmap)
images will be taken into consideration by the jury.
Please also avoid the use of gradients (including elements
such as drop shadows) unless created inside a vector program.
All designs shall be submitted for judging in electronic form as:
* JPEG or PNG.
* 300 DPI, 1200 x 1200 pixels.
* In color (RGB).
6. Submission deadline
The designs must reach the NetBSD Foundation by
February 29, 2004, at 23:59 UTC.
Any design reaching the NetBSD Foundation after the time
and the date mentioned will not be taken into consideration
by the jury. The NetBSD Foundation disclaims any liability
for designs submitted.
The judgment leading to the final selection of designs
shall be undertaken by the Board of Directors of the NetBSD
Foundation, and will occur in two stages.
First Stage - Preselection
A technical and artistic preselection group has
been set up by the NetBSD Foundation and entrusted
with recommending to the second stage between 5
and 10 of the designs submitted that meet the
prescribed criteria. The preselection group consists
of the Board of Directors, the Executive Committee
for Communications, and independant technical
Second stage - Final selection
The final selection of the winner shall be judged
by the NetBSD developer community via a direct
8. Copyright, right of use
Upon completion of the competition, the NetBSD Foundation
acquires ownership of the winning logo by assignment of
copyright, and the winning designer will disclaim any
trademarks and without limitation all other rights
related to the design.
The $ 100.00 cash prize to the winning designer consists
of $ 50.00 for ownership rights and $ 50.00 for the
All the other designs submitted shall remain the
intellectual property of their creators, unless otherwise
agreed by negotiation between the parties.
Due credit will be given to the winning designer on the
NetBSD.org web site.
9. Exploitation of the competition results for public relations purposes
By submitting their designs, the participants authorize
the NetBSD Foundation to use those designs for public
relations purposes, for instance by publishing the competition
results in broadcasts and in written or electronic media
or both - with a mention of the creators' names - and to
display or publish all or some of the designs submitted
anywhere in the world.
10. Return of designs
Participants are advised to retain personal records of
their designs, as neither the designs submitted nor the
electronic media will be returned to them.
11. Validity of the Rules
By participating in the competition, the participants
unreservedly accept these rules.
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